Conference 2010

International Conference 'Selling Sickness'

7 and 8 October 2010
Mövenpick Hotel Amsterdam

We offer a challenging programme with a variety of sessions, aimed at exploring the theme of 'Selling Sickness' on the first day, and working towards solutions on the second day. The conference is designed for everyone with an interest in pharmaceutical information and promotion including: health professionals, policy makers, staff of government health and regulatory departments, inspectors, staff of pharmaceutical, advertising and public relations companies, staff of NGOs and journalists. The host is Healthy Skepticism (Netherlands) assisted by the Dutch Institute for Rational Use of Medicine and Healthy Skepticism (International). The sponsors are the Dutch Ministry of Health and the Dutch Health Care Inspectorate, the conference is co-sponsored by the World Health Organization, Regional Office for Europe. We proudly present you our programme now. 

• Registration fees
• Call for posters

Time Table Programme |  Detailed Programme

	Programme day 1 - Thursday 7 October
09:00	Welcome and opening
	What is selling sickness and is it for real?
09:10	Where science meets marketing - Ray Moynihan
09:35	Industry's role in informing the public - Brian Ager
10:00	DSM-V Opening Pandora's Box - Allen Frances
10:25	Panel discussion and Q&A session
10:45	Tea and coffee break
	What new methods are being used?
11:15	The Dutch situation, Supervision and law enforcement - Josée Hansen
11:40	Clinical trials as disease mongering instruments - Trudy Dehue
12:05	Update on social media - John Mack
12:30	Panel discussion and Q&A session
12:50	Lunch and poster presentations
	Learning from documented examples
14:15	Promotion to the public: European disease awareness campaigns - Teresa Alves
14:40	Promotion of prescription medicines to physicians and the public - Dee Mangin
15:05	Panel discussion and Q&A session
15:30	Tea and coffee break
	Who pays the bill?
16:00	Redesigning the incentives for the pharmaceutical industry - Dean Baker
16:25	The influence on patients - Ilaria Passarani
16:50	The influence on rationale use of medicine - Kees de Joncheere
17:15	Panel discussion and Q&A session
17:35	Closing remarks & networking reception
19:00	Conference dinner (registration needed)

 

	Programme day 2 - Friday 8 October
08:45	Opening
	Redesigning the system?
09:00	Financial and insurance aspects - to be confirmed
09:25	Independent information for patients - Hilda Bastian
09:50	Panel discussion and Q&A session
10:15	Tea and coffee break
	The need for new regulations and guidelines
10:45	Regulations on diseases promotion - Benk Korthals
11:10	Regulation of pharmaceutical promotion - Graham Dukes
11:35	Guidelines and HTA - Meindert Boysen
12:00	Panel discussion and Q&A session
12:30	Lunch and poster presentations
13:30	Prize 'best poster'
	New responsibilities for main stakeholders?
13:45	The industry: partner in solutions? - Michel Dutrée
14:10	Should the Medicines Evaluation Board be involved? - Bert Leufkens
14:35	International Cooperation - Peter Mansfield
14:50	Tea and coffee break
15:10	Final panel discussion: towards a joint statement
16:00	Closing remarks & reception

For more detailed information about the programme of the conference click here. If you want to contact us, please mail to Sandra van Nuland, Project manager Gezonde scepsis: conference@medicijngebruik.nl.

Registration

Conference registration form
Hotel booking

Registration fees:

• staff of non-profit organisations € 295,-
• staff of profit organisations € 495,-
• students € 175,-

Call for posters

The conference includes poster sessions that will create an opportunity to share and debate a wide range of views consistent with the theme of this conference. Posters are welcome from academics and non-academics and do not have to present original research. People interested in presenting a poster are invited to submit an abstract for consideration. Look at Call for posters for Abstract submission form and more information.

 

The conference is sponsored by the Dutch Ministry of Health and Health Care Inspectorate	Healthy Skepticism International	Co-sponsored by the World Health Organization, Regional Office for Europe