Conference 2010
International Conference 'Selling Sickness'
7 and 8 October 2010 Amsterdam
Thanks to the interesting and inspiring presentations and of course all visitors of the conference we look back at a very successful event.
| Day 1 - Thursday 7 October |
| Chairman - Anne van der Heyden |
| Welcome and opening - Ruud Coolen van Brakel |
| What is selling sickness and is it for real? |
| Where science meets marketing - Ray Moynihan |
| Industry's role in informing the public - Brian Ager |
| DSM-V Opening Pandora's Box - Allen Frances |
| What new methods are being used? |
| The Dutch situation, supervision and law enforcement - Josée Hansen |
| Clinical trials as disease mongering instruments - Trudy Dehue |
| Social Media and Pharma: Support or new commercial channel to care? - Rob Halkes |
| Learning from documented examples |
| Promotion to the public: European disease awareness campaigns - Teresa Alves |
| Promotion of prescription medicines to physicians and the public - Dee Mangin |
| Who pays the bill? |
| The influence on rational use of medicine - Kees de Joncheere |
| The influence on patients - Ilaria Passarani |
| Redesigning the incentives for the pharmaceutical industry - Dean Baker |
| Day 2 - Friday 8 October |
| Redesigning the system? |
| Financial and insurance aspects - Henk Eleveld |
| Independent information for patients - Hilda Bastian |
The need for new regulations and guidelines |
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| Self regulation on disease promotion - Lode Wigersma |
| Regulation of pharmaceutical promotion - Graham Dukes |
| Guidelines and HTA - Meindert Boysen |
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New responsibilities for main stakeholders? |
Prize 'best poster' |
| The industry: partner in solutions? - Michel Dutrée |
| Should the Medicines Evaluation Board be involved? - Bert Leufkens |
| International Cooperation - Peter Mansfield |
| Final panel discussion: towards a joint statement |
| Closing remarks - Ruud Coolen van Brakel |
For more detailed information about the programme of the conference click here. If you want to contact us, please mail to Sandra van Nuland, Project manager Gezonde scepsis: conference@medicijngebruik.nl.
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| The conference is sponsored by the Dutch Ministry of Health and Health Care Inspectorate |
Healthy Skepticism International |
Co-sponsored by the World Health Organization, Regional Office for Europe |
