Industry Mobilizes to Fight Off Congress $37 Billion Ad Tax
24 juni 2009
The pharmaceutical industry and ad trade groups are bracing for the very real possibility that Congress will rescind the tax deduction drug companies receive on their direct-to-consumer advertising, throwing a $4.7 billion ad category into chaos and creating a slippery slope that leaves other "suspect" industries vulnerable to a similar move.
Bron: AdvertisingAge
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