Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada
29 mei 2009
Branded 'reminder' advertising has grown rapidly in Canada since 2000, mainly due to a growth in television advertising. Although DTCA spending per capita is much lower in Canada than in the US, there is no evidence of safer content or product choice (...) For governments searching for compromise solutions to industry pressure for expanded advertising, Canada's experience stands as a stark warning.
Bron: PLoS One
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