Eli Lilly - The Marketing Overdose Award for rampant promotion
05 januari 2009
Eli Lilly takes this year's Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. Global sales of the drug topped US$1.1 billion in 2007, making it one of Lilly's biggest sellers. Those figures aren't surprising considering Lilly spent US$152 million on public promotion of the drug in the USA alone.
Bron: Consumers International
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