Direct-to-Consumer Communication by pharmaceutical companies: European Commission pushes ahead despi
22 februari 2008
In 2003 the European Parliament overwhelmingly rejected attempts to
legalize direct-to-consumer advertising of prescription medicines even
under the guise of a "pilot project". Despite such opposition, the
European Commission and the pharmaceutical industry have resumed their
efforts since 2005 particularly through the Pharmaceutical Forum, a
group with heavy industry representation, established by the Commission
to draft proposals aimed at enhancing the competitiveness of the
pharmaceutical industry.
Bron: Healthy Skepticism
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